Inclusive Pepsi Commercial Not So Inclusive: My Response

     Pepsi is a very well known company, it is known for its cola flavoured soda and many say Pepsi is the better soda than others.  This advertisement represents a flaw in the company that will leave a negative mark for a long time.

   From what I have read, people have been saying that this advertisement is aimed towards anti-racial group Black Live Matter by putting  Kendall Jenner (A caucasian woman) in the advertisement. Many of the complaints rolled onto Twitter with even the daughter of Martin Luther King Jr even tweeting about the pepsi ad. Many jokes (memes) have arouse on the internet since this advertisement was released. Many of the jokes were pictures of racial protests or conflicts and the caption saying "If He/She had a pepsi, he/she would be fine." After a few months the backlash died down and the Pepsi advertisement has already done its damage to the company. Also Pepsi has made a tweet with an apology for their advertisement.

     From my point of view, this is just another case of bad planning for an advertisement. Like the Dove advertisement many people just assumed it was racist due to how the commercial was shown even though the advertisement's purpose was not to be racist. In my opinion this advertisement wanted to try and stop the chaos going on with different cultures. From what I've seen, Pepsi doesn't really do advertisements relating to different cultures or anything related to cultural problems in the world. In my opinion, Pepsi was trying to do something new and something based on a serious topic but they planned it in a way for people to think it was not inclusive. I think Pepsi will try to not do that again and go back to close up shots of the carbonated cola drink as their advertisements.